Personal Trainer improves sales performances as well as the recommendation rate of Samsung Electronics Italia’s retail channel, thanks to a deep, non- stop involvement in the activities offered and its participation incentives.

An online portal for training and motivating the Samsung Electronics Italia retail channel.

The Samsung Personal Trainer mobile home page

SPT is a completely responsive portal, accessible from desktops and mobile devices. It’s based on a solid CMS and a multichannel Publishing engine. It provides tailored contents. A dedicated editorial staff constantly updates contents in the product catalogue, publishes news, manages knowledge challenges and games and issues reports ranking lists and ratings.

“It comes handy to access all that information which otherwise I’d have look for on internet, wasting a lot of time… Plus the 1vs1 challenges have got everyone involved: we just can’t quit!”

Amedeo, TV Department, Catania

Samsung Personal Trainer includes:

  • Designing and implementing the online platform (mobile and PC)
  • Running animation and motivation activities (tests, challenges, rankings and giving mentions, awards and prizes.
  • Designing training formats and their contents
  • Creating info and community contents
  • Running help desks, user management and report publishing

Overcome challenges:

Samsung Personal Trainer simultaneously provides information, coaching, gamification and motivation of the indirect sales network. The online platform is run by a well-manned team of site-operators that handles all aspects connected with website management, contents, gaming and animation.

One especially challenging aspect of this project stems from the sheer depth of the Samsung product range, which offers hundreds of extremely complex technological items. This situation is further complicated by the fact that the platform’s target users are not Samsung employees, but staff in countless sector retail points of sales.


salespeople registered on the portal


courses supplied and tests passed


catalogue pages consulted


people who have completed at least one course


sales personnel trained


products in catalogue